TRESC Comunitat de Cultura · Barcelona 2019
For the Annual Report of TRESC, were from the new management of the entity, they have proposed and promoted a change in business model to transform what since its creation was a club of discounts and cultural benefits into a new model based on the creation and consolidation of a community of users of culture.
The report aims to transmit clearly the value on highlighting the cultural fact, through its own elaboration of cultural critical advertising, showing how TRESC becomes a privileged platform to connect with talent and cultural and artistic creation with its audiences.
In order to demonstrate this idea, new corporate typography has been used to illustrate the new branding of the company and key headings and points on the cover and throughout the annual report, highlighting the agility and flexibility of the TRESC team. For this year, two versions were done, as an external publication and the internal one for the company.
Art direction / Graphic design