Museu Olímpic i de l’Esport (MOE), Barcelona · 2018
Art direction, exhibition and graphic design for the temporary MOE exhibition “Ara fa 40 anys. L’inici de la política esportiva” (40 years ago. The beginning of sports policy), produced through agency 023.
During the period 1979-1986, the City Council of Barcelona carried out an important task of democratisation of sport through some of the most recognisable sports policies, nowadays, in the city. The exhibition content is designed and distributed through the different walls of the tour, where the visitor can also consult some interviews of the testimonials from that period of time in different touchscreens with earphones. The red colour is used as a guide during the visit, while the texts compositions are complemented with images and timelines compositions with infographics.
The graphic image had an initial proposal for the campaign, using a direct and easy-to-understand graphic language, based on the minimalistic designers work, contemporaries from that time. Using the idea of taking the different fields or sport spaces geometry as a contextual element, and using strong plain vivid colours, to create a fast conceptual association with the sports content of the exhibition.
Art direction / Graphic design