MYPO: tu vida, tuya

Startup Mypo app · Barcelona 2019

A series of videos animation in 2D. Mypo (my power) is based on the principles of meditation. Is conceived to train your mind to master your breathing and manage your emotions. It aims to do training sessions to accompany you to reach a life of well-being and mindfulness as a way of finding time to relax and knowing yourself better.

Based on a direct and minimal language using abstract and geometric forms, the videos are made with the purpose to show how the app can make a difference in the life’s user by training our mind and body. A palette of soft colours mixed with some more strong ones was defined to make a comparison between hipper productive routine and calm moments for oneself very much needed sometimes.

Animation / sound design & voice-over