Sant Jordi de Nadal

Antiga Fàbrica Estrella Damm · Barcelona 2019

During three days the historical beer factory of Barcelona was fulfilled with literature, talks, interviews, concerts and lots of cultural activities, organized and promoted by TRESC which made for the 3rd year the event “Sant Jordi de Nadal”, just couple weeks before the Christmas season to start. For the occasion, I made an illustration as the image of the event, on which the concept goes around the family and inclusive sharing of knowledge.

The image campaign it mainly was used for the posters, the program brochure, street lights banners, scenario screens, and the signage of the fairgrounds. The on-line adaptations to promote the event were done to be distributed in social media and other communication channels as well. And apart from the merchandising adaptations, a series of tote bags were made with printed popular author quotes.

Art direction / Graphic design